Private Fleet Net Zero Raises $715K to Transform Empty Truck Backhauls into Climate Solutions
Serial Entrepreneur Leverages Strategic Business Guidance to Tap $30B Untapped Transportation Market
When Russell Jones sold his previous company Cargo Chief, he couldn’t ignore what he’d learned about the transportation industry’s massive inefficiency. His next venture would need the right strategic support from day one—which is why he immediately turned to Pitch Global and Tech Futures Group.
The Challenge
Nearly 30,000 freight brokers overlook private fleets—companies that haul only their own cargo—which represent 50% of total U.S. trucking capacity. These trucks return empty on 80% of their trips, creating unnecessary carbon emissions, wasted fuel, and inefficient use of capital. The industry lacked a technology platform to connect these underutilized assets with freight brokers who desperately need capacity.
The Solution
Jones founded Private Fleet Net Zero and immediately engaged Pitch Global and TFG Network advisors Kaustav Chaudhuri and Axel Tillmann. The team helped strengthen the company’s storyline and facilitated introductions to strategic investors, including climate-focused family offices.
My past experience showed me to turn right away to Pitch Global, which have been instrumental for Private Fleet Net Zero.
RUSSEL JONES, CEO
The Results
With refined messaging and strategic investor connections, Private Fleet Net Zero successfully raised $715,000, including $250,000 from a climate-focused family office introduced by Pitch Global. The company’s technology platform now offers seamless onboarding for both brokers and private fleets, creating a win-win: additional revenue for fleet operators and significant carbon emission reductions.
Looking Forward
Private Fleet Net Zero is positioned to capture a significant share of this untapped market while contributing to environmental sustainability. The funding enables the company to scale its platform and reach the next stage of corporate growth, demonstrating how strategic business advisory can transform industry inefficiencies into profitable, climate-positive solutions.
Learn more about Private Fleet Net Zero
