Announcement

Join Norcal SBDC in Celebrating Small Business Saturday on November 25th

22 November, 2023

Join Norcal SBDC in Celebrating Small Business Saturday on November 25th

Shoppers, business owners, and community leaders unite to support small businesses and foster community growth.

Small Business Saturday: An Opportunity to Make a Big Impact

Originating in 2010 to help small businesses bounce back from the recession, Small Business Saturday has become a nationwide initiative recognized by the U.S. Senate since 2011. It’s a day dedicated to highlighting the importance of shopping at small businesses that form the backbone of the American economy and contribute significantly to local communities. Positioned amidst the busiest holiday shopping season, it offers a conscious alternative to Black Friday and Cyber Monday, which tend to benefit larger retailers and online giants. Now in its 13th year, the initiative emphasizes the unique value small businesses add to local communities.

Reasons to Shop Small in Northern California

  • Economic Impact: Locally, $68 of every $100 spent stays in the community, compared to only $43 when shopping non-locally.
  • Community Well-being: Small businesses are the backbone of local economies, providing jobs and supporting local causes.
  • Personal Connection: Local entrepreneurs offer unique, personalized experiences you won’t find anywhere else.
  • Local Economy: The survival and prosperity of small businesses are key to thriving communities, especially following pandemic-related challenges.
  • Environmental Sustainability: Local shopping means reduced shipping distances, promoting a greener approach to holiday shopping.

Did You Know?

2023 social commerce sales in the U.S. are projected to grow by 34.4%, reaching about $53.1 billion.

A Spotlight on Local Entrepreneurship

An exciting development marks this year’s Small Business Saturday: SBDC’s California Shop Small e-commerce program graduates will unveil their new online stores. This initiative offers a window into the diverse range of products and services crafted by local entrepreneurs.

“As many businesses are still regaining their footing after the pandemic, the support for our small businesses has never been more vital,” says Debbie Toste, Norcal SBDC’s Regional Director of Education and Engagement and the CA Shop Small Ecommerce cohort trainer. “This holiday season presents a perfect opportunity to champion our local entrepreneurs, where every dollar spent at a small business is a vote of confidence in our local communities.”

In celebration of Small Business Saturday, an exclusive window of opportunity awaits early shoppers from November 24-27. Online shoppers engaging with the newly launched online stores from SBDC’s California Shop Small e-commerce program can win $100 gift cards and a 30% off coupon, applicable across the entire site. Discover vibrant local shops at California Shop Small and participate in this unique celebration of local entrepreneurship.

Be Part of the E-Commerce Revolution

SBDC’s ‘California Shop Small’ cohort training platform is designed to empower retailers like you with the knowledge and tools to transition seamlessly into the e-commerce arena. Our six-week program covers everything from setting up an online store to advanced digital marketing strategies, ensuring you’re well-equipped to attract and engage your online audience.

By joining California Shop Small, you’re not just opening an online store but becoming part of a movement that champions local entrepreneurship and modern online shopping solutions.

A Journey of Learning and Growth

Participants in the ‘California Shop Small’ program benefit from:

  • Expert-led Sessions: Our curriculum is crafted and delivered by e-commerce veterans.
  • Hands-on Learning: Practical assignments that provide real-world experience.
  • Community Support: Connect with fellow entrepreneurs and build a network of support.

Take the First Step Today

Ready to transform your retail business for the digital era? Visit our California Shop Small page to learn more about the program and sign up. This Small Business Saturday, let’s celebrate shopping small and the potential of small businesses going digital.