Trademark Basics: What Every Small Business Should Know Now, Not Later

Nov 14 2:00 pm — 3:30 pm

Event Details

Learn directly from the United States Patent and Trademark Office (USPTO) on how to protect one of your business’s most valued assets, your Intellectual Property, with a U.S. Trademark. Topics to be covered:

  • How trademarks, copyrights, patents, domain names, and business name registrations all differ
  • The benefits of federal trademark registration
  • Why it is important for any new business to select a trademark that will be both federally registrable and legally protectable
  • Critical factors to consider when choosing a mark
  • The importance of doing a complete search and whether an attorney should be used
  • The USPTO’s role in the federal registration process
  • How to get free and reduced-price legal help when applying for registration

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.