Norcal SBDC Affiliate partner, Port Labs Presents: Deep Dive- Present Your Product Session 1
Whether you’re launching a new crowdfunding campaign or building direct relationships with your customers online, managing online presence for your company can be a make or break facet of your business.
This Deep Dive is for entrepreneurs who have figured out their product and now want to understand how to sell it online.
What Are Deep Dives?
Deep Dives are multi-session, interactive workshops for 12-20 entrepreneurs. Participants build out essential components of their business plans in an environment of exploration and mutual support. In each session, our coaches deliver targeted short lectures, and facilitate a mix of curated breakout discussions, generative exercises, and 1:1 guidance. This facilitation lets participants implement learnings in real time. At the end of a Deep Dive, participants have a clear picture of their next steps to level up their projects, newly-written materials to achieve their goals, and a host of new connections to like-minded colleagues and coaches to support them on their journey.
What Will We Cover?
Deep Dive: Market Your Product is a four session intensive series designed to take participants through designing their own best practices for marketing online directly to customers. Our online marketing expert, Anna Marion, will cover key areas of focus in session and will also be available for 1:1 coaching throughout the session and as needed afterwards.
Session 1 (July 18): Product Identity – How To Present Your Product Topics: Ideal Customer Profile, Branding, Messaging, PR
Session 2 (July 20): Online Presence – Where To Present Your ProductTopics: Website, Kickstarter, Networking, Social Media
Session 3 (July 25): Content Creation – What Tools To Use To Create ContentTopics: Software, Equipment, Stock Images, User Generated Content
Session 4 (July 27): Capturing Sales – How To Nurture Your CustomersTopics: Mailing List, Social Media Engagement, Paid Advertising for Retargeting, Analytics
About Our Facilitator:
Anna has a wealth of expertise around starting a small business, including branding, social media, Shopify, and launching on Kickstarter. She successfully raised thousands of dollars to launch her own company through a KS crowdfunding campaign, and coaches Port Labs clients on their own launches.
The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern CaliforniaSmall Business Development Center, and its host, the HSU Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the HSU Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.