Adriana first started working in the world of start-ups, through Viamericas, a South American money transfer company and at SpaceVest, a venture capital firm funding technology start-ups.
In 2008 Adriana crossed over to entrepreneurship and launched Pica Pica Arepa Kitchen, a restaurant in Napa Valley’s Oxbow Public Market offering Venezuelan arepas with a 100% gluten-free menu. In 2009, the Napa location was complimented with Pica Pica Bar, offering a large selection of draft beers, Latin cocktails and small Venezuelan bites. Pica Pica expanded to San Francisco, opening a location in the Mission District in 2010 followed by the Castro District in 2014. Through Pica Pica Arepa Kitchen, Adriana successfully introduced a new food concept to the Bay Area, and in 2014 was on the Food Network’s Diners, Drive-In’s, and Dives with Guy Fieri.
Adriana brings experience to the SBDC in opening locations, managing day to day operations, brand development, marketing, sales, and developing different ways for customers to access businesses, be it through brick and mortar, online ordering, meals kits or catering. She and her husband have four children and live in San Francisco.
I also speak: Spanish