Santa Cruz SBDC

Botanic & Luxe

“We couldn’t be more grateful for the SBDC…from someone guiding us through the process of securing a commercial lease, to someone helping us manage and set up systems to run our business successfully, and now a brand specialist is helping us hone in on our target market and brand image.” – Ariel Carlson & Lelani Zehnder

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Botanic and Luxe was created by two childhood friends who grew up in Hawaii. Co-owners Ariel Carlson and Lelani Zehnder have combined their landscape design, health, and wellness knowledge to create a retail store in Santa Cruz. Some of the products sold at Botanic and Luxe are curated home goods, unique gifts, and plants.