California Roadmap for Small Manufacturers | NorCal SBDC
Manufacturing facility
NorCal SBDC · No-Cost Program

California Roadmap for Small Manufacturers

Expert coaching and hands-on training to help Northern California manufacturers strengthen operations, grow strategically, and compete with confidence.

The California Roadmap for Small Manufacturers connects manufacturing leaders with experienced industry professionals for one-on-one coaching and structured group training — at no cost to qualifying businesses.

Whether you need help with lean operations, compliance, cybersecurity, workforce challenges, or growth strategy, this program provides practical, solution-focused guidance tailored to your specific situation.

A program of California SBDC, delivered by Roadmap 4 Innovation (R4I).

One-on-one with an industry expert

Each engagement pairs you with a seasoned professional to address your specific challenges. Sessions are practical, solution-focused, and built around actionable next steps.

Lean Operations

On-site or virtual coaching focused on identifying waste, improving flow, and introducing practical Lean and continuous improvement practices.

Quality Systems

Hands-on coaching to review gaps, understand audit feedback, and strengthen quality practices for ISO or AS certification requirements.

Cybersecurity

Practical guidance on DFARS 252.204-7012 and NIST 800-171 requirements, self-attestation, and the path toward CMMC Level 2 readiness.

Human Resources

One-on-one HR coaching to identify gaps and apply right-sized workforce practices that fit small manufacturing teams.

Food Market Development

Individual guidance to explore food and beverage market channels and build a realistic sales growth strategy.

Financial Coaching

One-on-one support to help you better understand costs, pricing, and profitability — focused on your specific business questions.

Strategy & Leadership

Practical coaching for owners, executives, and newer supervisors to strengthen decision-making, leadership, and day-to-day management.

Learn alongside your peers

Structured cohort programs where you apply concepts in real time and build lasting professional networks.

Strategic Planning for Manufacturers

Instructor: Vivian Campbell

A hands-on strategic bootcamp for manufacturing leaders. Learn practical strategy tools and apply them directly to your own operations using current challenges as the working context. Emphasizes implementation, peer problem-solving, and tailored guidance.

  • Schedule: Wednesday mornings, every other week
  • Format: Bi-weekly sessions with homework
  • Class size: Maximum 20

Supply Chain Procurement Training

Instructor: Barbara Weg

Covers procurement fundamentals, sourcing strategies, supplier relationship management, negotiation techniques, and performance metrics. Emphasis on practical concepts for day-to-day procurement activities.

  • Schedule: Mon & Wed, 10 AM – 12 PM
  • Duration: 5 weeks, twice per week
  • Class size: Maximum 20

Get started — it’s free

Connect with a NorCal SBDC advisor to find the right coaching or training for your manufacturing business.

Request Advising

The California Roadmap for Small Manufacturers is a program of the California SBDC, delivered by Roadmap 4 Innovation (R4I). The NorCal SBDC is a service of the Cal Poly Humboldt Sponsored Programs Foundation, funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions, or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Services are provided on a nondiscriminatory basis.