Lead Center

Director, Sonoma County SBDC

The Director of the Sonoma County SBDC is a member of the leadership team of the Santa Rosa Metro Chamber, reporting to the Chamber CEO. The Sonoma County SBDC Director is responsible for planning, developing, implementing, and evaluating programs that provide counseling and training to small business owners throughout Sonoma County. In addition, a central objective of the SBDC is to help small businesses and entrepreneurs access capital to expand and start their small businesses.

Work includes publicizing the program, developing a local network of support and resources for small businesses, recruiting, and supervising staff and fiscal program administration. Under the Santa Rosa Metro Chamber, the Sonoma County SBDC will emphasize outreach and support to business owners and entrepreneurs who have historically had challenges accessing services and capital.

Local travel is common and expected. The SBDC Director will effectively represent the program and organization in front of community groups, amongst peers in the SBDC network, and with organizational partners. Work assignments are diversified and have tight deadlines with scheduling requirements.

The SBDC Director is a full-time employee of the Santa Rosa Metro Chamber of Commerce. The Position will start on January 1, 2022 or as soon as possible thereafter. Applications will be reviewed starting November 15, 2021. The position will be open until filled.



  • Plan, develop, implement, and evaluate counseling and training to small business owners
  • Assist small businesses in solving problems concerning operations, manufacturing, engineering, technology exchange/development, personnel administration, marketing, sales, merchandising, finance, accounting business strategy development, and other activities required for small business growth and expansion, innovation, increased productivity, and management improvement
  • Oversee a team of business advisors that will provide direct assistance to small businesses throughout Sonoma County
  • Maintain a positive working relationship and open communication with the financial and investment communities locally and regionally, and with local and regional small business groups and associations to help address the varied needs of the small business community
  • Prepare and manage a budget within the approved Small Business Development Center program guidelines and of the Santa Rosa Metro Chamber
  • Prepare proposals to, and elicit funds from, outside sources including the annual proposal for Small Business Administration (SBA) Grant funds
  • Develop, implement, and oversee various outreach strategies for publicizing the Sonoma County SBDC to build awareness of the program and to gain clients and support from community business and industry leaders
  • Maintain current knowledge and information concerning federal, state, and local regulations that affect small businesses, and counsel small businesses on methods of compliance
  • Communicate regularly and maintain relations with state and federal legislators and/or their representatives
  • Attend all SBDC Regional functions and represent Sonoma SBDC on Regional Level

Salary ranges from $100,000 to $120,000 depending on experience and qualifications. Generous medical, dental, vision, paid time-off and 401(k) benefits.


  • Bachelor’s degree or higher with emphasis in training, marketing or business plus three years of related experience or a Bachelor’s degree plus five years of experience relevant to SBDC services
  • At least 5 years of previous experience in supervision required
  • Valid Driver’s License and insurance required
  • Bi-lingual, Spanish/English language is highly desirable
  • Relevant experience with grant management, writing and reporting is preferred
  • Small business and entrepreneurship experience is desirable, familiarity with SBDC services is a plus


  • Knowledge of training structure, consulting/advising services, and learning in one-on-one as well as group settings
  • Knowledge of current developments in the area of small business management, with the ability to maintain knowledge of new developments
  • Knowledge of ethical business and governmental practices
  • Skill and ability to apply public relations principles, practices and techniques for creating goodwill for an organization with groups of people who can affect its present and future success.
  • Skill to identify goals and develop strategic plans
  • Skill and abilities to work successfully in collaborative settings, and in building organizational and inter-personal relationships.
  • Skill to contribute and present innovative ideas for new curricula and programs that combine traditional schedules with new demands from industry
  • Ability to deal effectively and fairly with a variety of individuals in a courteous, professional manner
  • Ability to clearly and effectively present ideas in small and large group settings
  • Ability to formulate program goals and objectives and to identify appropriate activities and/or functions to meet these objectives
  • Ability to utilize computer technology to access information, maintain records, generate reports and communicate. Proven oral and written communication skills to support interaction with individuals from other organizations, state and federal agencies and members of business and industry.
  • Ability to fundraise

The physical requirements of the job are for employees to talk, hear, bend/stoop, sitting, and/or standing for up to 8 hours per day. Furthermore, the job requires employees to lift/carry/push or pull up to 15 pounds with or without assistance.


The Santa Rosa Metro Chamber is one the largest employer-focused nonprofit organizations in the North Bay region. Located in downtown Santa Rosa, the heart of Sonoma County, the Chamber delivers a network of services, information, and advocacy for membership and the North Bay business community at large. Anchored by long-standing programs and services providing education, training, workforce development, downtown vitality, and marketing among other areas, the Chamber has recently developed innovative effort to address the region’s most challenging issues, such as housing affordability and access to quality childcare. The Small Business Development Center will be a critical program, working in partnership with the Chamber’s existing efforts, to increase the economic vitality of the region and increasing the economic opportunity for all in Sonoma County.


The Santa Rosa Metro Chamber encourages qualified candidates to submit a resume and cover letter to with “Director – Sonoma County SBDC” in the email subject line.

The Position will start on January 1, 2022 or as soon as possible thereafter. Applications will be reviewed starting November 15, 2021. The position will be open until filled.