Circosphere
Woman-owned cirque entertainment creating unforgettable performances for special events.
“My SBDC advisor played a pivotal role in helping the business recover from COVID-19 and supporting its growth.”
Post-COVID recovery with unpredictable revenue.
After launching Circosphere in 2015 to provide better opportunities for herself and her team, founder Kristen Parks faced significant challenges navigating the post-COVID-19 business landscape. Most clients booked less than 30 days in advance, creating cash flow unpredictability and operational bottlenecks.
The founder struggled with the WBE certification process and applying for loans and grants to help the business recover. Without committed revenue and a clear path through complex applications, financial risk mounted.
Expert guidance through certifications and growth strategy.
East Bay SBDC advisors John DeGaetano and Matthew Alix provided critical support, guiding Parks through complex paperwork and applications for WBE certification, government contracting, and business growth strategies.
Their consistent support focused on driving revenue growth while addressing operational challenges—including capability statements and developing systems to pursue major opportunities like Super Bowl and FIFA World Cup 2026.
