Your Roadmap to Success-Writing Your Business Plan

Your Roadmap to Success-Writing Your Business Plan

Tuesday, March 3, 2020 3:30pm to 6:30pm

This workshop will help you identify the most appropriate business planning format for starting or expanding a business, marketing basics, and a strategic plan to put your business on the road to success. Learn how to establish realistic objectives and strategies and create effective alignment between them. Learn how to calculate startup costs and recurring costs as well as various methods of financing your startup.

Keith Holtaway is an award-winning Bay Area business consultant with a 20-year track record of proven successes. He has helped germinated the seeds of his client's ideas and helped transform them into award-winning and successful, local and nationally recognized businesses. Keith works closely with CEOs, senior management, executive directors, project managers, small and large business owners, and start-ups to quickly get their best thinking in writing and begin seeing results. He works with the client and team to develop clear, concise and aligned plans for achieving their quarterly and annual objectives for revenue, profit, cost reduction and other key measurements that are important to the overall success of their organization.
Born in New Jersey, Keith has a Bachelors Degree in History and English, was the Co-Founder of Pizza My Heart, a past Executive director of the Santa Cruz Downtown Association, Director of the Small Business Development Center at Hartnell College, State Star for the Central California SBDC Region, holder of multiple awards for Excellence in Economic Performance for the Santa Cruz County SBDC, and co-winner for the 2016 Santa Cruz Nexties “Mentor of the Year” award. Keith also holds the rank of Sandan in Shorinji Ryu karate, as a 3rd-degree black belt.

Santa Cruz Police Community Room
155 Center Street
Santa Cruz


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.