The Woman Entrepreneur: Building Your Brand

The Woman Entrepreneur: Building Your Brand

Wednesday, October 28, 2020 12:00pm to 1:30pm

The Woman Entrepreneur: Building Your Brand
Tuesday, October 28, 12-1:30 PM
Cost: FREE

Creating awareness and trust with your market is how you grow your brand and assign value to your products and/or services. In this final session, learn the value of self-promotion and understand the tools you will need to build compelling brand value.

You will learn:
- Self-promotion can be the new healthy self-talk––brand yourself first
- What makes a brand and its key components
- How marketing channels deliver your message the right way, and pitfalls to avoid, as women, when using social media for promotion
- The best marketing strategy for your brand
- How to create your brand commitment statement

This workshop is taught by:
Rachel Clark is a regular instructor for Mendocino’s SBDC and Mendocino’s Women’s Business Center. She has worked as a Business Coach for 16 years, helping clients transform their businesses and increase property. Using her formal education in Marketing and Economics (coupled with years of experience in Executive Recruiting), Rachel helps clients ready to work on their leadership and business skills.

 

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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.