Webinar | Market Research #1: Discovering Federal Marketplace Opportunities [PTAC, Free]

Webinar | Market Research #1: Discovering Federal Marketplace Opportunities [PTAC, Free]

Wednesday, April 1, 2020 10:00am to 11:00am

This event has been converted to a two-part webinar. If you have registered for this event prior to this conversion you will be sent information on how to access the webinar. 

Please visit [Webinar] Market Research #2: Using Federal Procurement Data System (FPDS) to register for the second part scheduled for 4/2, 10am PST.

New registrants will recieve information on how to join the webinar with their regisrtration confirmation email.


Does the Federal Government buy what you sell?

The best way to find out is doing market research. Market research involves reviewing numerous sources to determine if the government buys what you sell, which agencies buy what you sell, and how much they buy. If you’re interested in federal contracting, narrowing down which agencies buy your products or services will help you determine your marketing strategy.

In this workshop, we will review the sources available for gathering such information and how to utilize that information for success in federal contracting. We will also discuss the basics of getting started in the federal marketplace and how to market your business to agencies.

This workshop will cover:

  • Essential market research techniques
  • Utilizing government databases such as Federal Procurement
  • Data System (FPDS), Dynamic Small Business Search (DSBS), USASpending, and Federal Business Opportunities on Beta.Sam.gov.
  • Determining which agencies buy what you sell
  • How to market your business to agencies



Presented by Norcal PTAC

In collaboration with US Small Business Administration and Northern CA SBDC


Online Webinar


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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.