Webinar| How to Get Customers Series: Traction Testing (#5)

Webinar| How to Get Customers Series: Traction Testing (#5)

Thursday, April 2, 2020 10:30am to 12:30pm
No Fee

Workshop 5 of 6 in the new "How to Get Customers" workshop series.  

Traction Testing: Go to where your customer is.

You’re officially an Entrepreneur!  You identified a problem and have a solution that will help a lot of people, and you’ve got proof.

You may have discovered that there are a literal ton of advertising services out there, and they all claim to ‘help you grow your business.’  Hiring a marketing firm sounds like the next logical step until you get that 4 or even 5-digit proposal figure. There’s one thing for certain, then: you don’t have enough money to try it all, so you’re just going to have to use your business acumen and pick the right channel.

This is starting to sound like a weekend in Vegas.

You can skip the financial hangover if you take this class, however.  You’ll get a framework that will help you pick advertising to systematically identify traction-producing channels so you can pick the right advertising methods that work for your business.

You’ll learn all the marketing categories that are out there - both online and offline - and how to test them quickly and cheaply.  Then, you’ll learn to identify the ones you can test right away. Of these, there will be a channel that likely outperforms the others, so that will be your core channel.  And that’s how you’ll know where to advertise.

You’ll walk away from this class with a framework that will help you test and find where you can place your customer stories so you can get solid results from your marketing efforts later on.



How to Get Customers Workshop Series

All the books on starting businesses are awesome, but there’s one shortfall: they tell you what to do once you’ve got customers. They don’t tell you where to find them.

In the beginning, that whole ‘find customers’ task seems like any other, but if you’ve tried to do it, you’ve likely discovered that the ‘customer’ is an elusive creature. Engaging with a non-existent customer base is...well, not really a thing. It’s frustrating and can be a real threat to your momentum.

So where are you going to find the customers?

The bad news is that there is not a customer store where you can purchase an engaged audience. 

The good news is that it’s not a mystery. 

We have developed a simple process you can learn in 6 sessions that will help you identify your customers, pull meaningful data from them, and introduce your prototypes to them once you’ve established traction.

We’ve created a 6-part workshop series that will show you how to develop a customer base before launch.

In this course, you’ll learn how to:

Know and get proof of who your customer is.

See where you fit in your customer’s world.

Create the right product or service offering for your customer.

Make your product or service message engaging for your customer.

Go to where your customer is.

Create ads, write content, and structure websites that resonate with your customer.

You’ll walk away from this course with a framework you can practice over and over as you create new ideas and innovations. You’ll learn the expertise you need to build and develop customers at the same time. Plus, we’ll give you access to goodies like the slide decks and printable, downloadable worksheets.

You don’t have to have a formed business idea to take this workshop - as you progress through it, your customer will tell you what they want!  Also, while it’s recommended that you attend all six workshop in the series, it’s not required.

Capital Region SBDC


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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.