Webinar| Finding Customers Online

Webinar| Finding Customers Online

Tuesday, October 27, 2020 11:00am to 12:00pm
No Cost

Have you ever been to an Expo or Trade show?  Maybe even a Farmer’s Market?  Did you notice how it seemed that all the customers, vendors, and other ‘industry’ players were in the same place at the same time?

Those events are great for giving us a big-picture view of our market, but they’re not always convenient to get to, especially if you’ve got a new product or service.  Most of the time, you have to rely on risky assumptions or public data sets that only contain numbers.  

Wouldn’t it be great if you could get the trade show experience from your laptop without having to spend the same time and money on it?

This class is going to teach you how to do that by showing you where to find the ‘digital breadcrumbs’ people leave behind on the internet.  We’ll use free, open source tools that will reveal:

  • Language customers use to describe their problems;
  • Groups they belong to and who they listen to;
  • What kind of information is available to them already;
  • What their buying behavior says about what they’re willing to spend.


In this free workshop, we’ll show you how to quickly gather customer evidence.  You’ll walk away with techniques that will allow you to understand how your market behaves online and how you can start interacting with them right away.


You’ll walk away with a process that you can use over and over to test out new business ideas in an afternoon.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.