Think Like a Marketer (Business Basics Series)

Think Like a Marketer (Business Basics Series)

Wednesday, April 17, 2019 5:30pm to 7:30pm

What is a brand identity—and how to create yours. What is your product actually doing for customers--features v benefits? How to find and reach your target markets. Create key customer personas. Analyze your competition. Basics of day to day marketing discipline. When, why, and how to advertise etc. Leave with a basic marketing plan.

SBDC is thrilled to welcome as tonight's teacher our newest marketing consultant--the fantastic Allie Heemstra. 


Office Coordinator
Prosperity Center
520 E street
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.