Think Like a Marketer (Business Basics)

Think Like a Marketer (Business Basics)

Tuesday, February 4, 2020 5:30pm to 7:30pm

What is a brand identity—and how to create yours. What is your product actually doing for customers--features vs. benefits? How to find and reach your target markets. Create key customer personas. Analyze your competition. Basics of day to day marketing discipline. When, why, and how to advertise etc. Leave with a basic marketing plan. Best for: people getting ready to start a business. Also useful for people who are in business and want to grow.

Madison McLaughlin
Prosperity Center
520 E Street


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.