Pictures go great with presentations. Videos, too! They add so much more information than you can convey with just words. But what do you do when you don’t have pictures or videos to reference in a conversation?
You create them in your listener’s heads with visual language - or, more simply, with stories.
So let’s pause and take stock of what we’ve got so far. We know:
Who our customer is and what their problems are
What their world looks like
Precisely how we can help them
It’s time to put some more details into our offering now without losing our customer’s attention. This workshop will show you how to tell two different types of stories about your business in a way that keeps their attention:
the story you tell to friends, family, and stakeholders
the story you tell to your customers