Social Media Marketing

Social Media Marketing

Wednesday, December 6, 2017 1:00pm to 4:00pm

Social media marketing offers businesses a great opportunity to engage with their clients, across the entire customer lifecycle, on the social platforms they actively tune into for information. It's critical that, as a business owner/marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your customers.

During this class, you will learn how to leverage social media to engage with your customers. The topics covered include:

  • How to create a social media marketing strategy
  • How to choose what social media platforms are right for your brand/business
  • What content you need to support your social media marketing
  • How often to post on social media (and how to create a content calendar)
  • How to measure the effectiveness of your social media campaigns
  • What team and tools you need to support your social media strategy

Recent social media statistics published November 2016* show that:

  • 97% of online adults aged 16-64 say they have visited or used a social network within the last month. 
  • More than half of online adults (56 percent) use more than one of the five social media platform 8 in 10 internet users globally visit/use social networks on their mobile devices.
  • People are most likely to use social media in order to keep up with friends (43 percent) or news (41 percent), or to fill time (39 percent). 
  • Around 1 in every 3 minutes spent online is devoted to social networking and messaging, with digital consumers engaging for a daily average of 1 hour and 58 minutes.
* Source: Matt Mansfield, Small Business Trends

Instructor Chloe Soroquere is a marketing and social media expert who works with startups and established companies to grow their business by helping them design and implement marketing strategies tailored to their markets. 

College of Marin- Novato- Building 27, Rm 112 Novato
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.