SANTA ROSA: Small Business Branding #74680

SANTA ROSA: Small Business Branding #74680

Thursday, April 18, 2019 6:00pm to 9:00pm

Are you trying to crack the code to attracting the right customers and keeping them coming back for more? Are you envious of the rabid fans of Apple, Harley Davidson or Tesla —and feel you could never do the same?

A big budget is no guarantee of success. Success is not based on the traditional four pillars of marketing-- your mix of product, price, position and promotion. So what does determine success?

The secret is understanding how to create emotional connections with your ideal customers—to make them sticky customers. These emotional connections create brand zealots for Nike, Star Trek, or even the local taco truck. You can create the same customer stickiness regardless of what you sell, the size of your budget, or your marketing experience. The Small Business Branding workshop explores:

  • the 6 critical elements of building a sticky brand
  • how these elements work together to create an emotional glue
  • how to use the knowledge that people buy on emotion and justify on facts
  • the real definition of story that will make all the difference in how you use this proven powerful method of persuasion
  • how to create your unique recipe for sticky customers

 Worried that you are already overwhelmed with no time to add more to your plate? Even time-challenged business owners will learn that it isn’t about doing more, it is about doing what you do with an awareness of your brand recipe.

Course fees are due at the time of registration.  Seats are not confirmed until full payment has been received.  To register & pay by credit card, click on the blue "REGISTER NOW” button and follow the instructions. To pay by check, please make your check payable to Napa Valley College and mail to Napa-Sonoma SBDC, 2277 Napa-Vallejo Hwy, BLDG 3300, Napa, CA  94558.  Please note that your payment must arrive before the start of training to secure your space.  For questions or if you are having trouble registering & paying online, contact the SBDC Office at 707-256-7250. 

All training events require a minimum number of students and, therefore subject to cancellation 48 hours in advance of the training event.  Registered students will receive an email at time of cancellation. All fees are refundable up to 24 hours before training event.

Valerie Bible
(707) 256-7250
Sonoma County Economic Development Center
141 Stony Circle BLDG 3300
Santa Rosa
English French German Italian Portuguese Russian Spanish

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.