Returning Stronger – Understanding your Market and Competition

Returning Stronger – Understanding your Market and Competition

Tuesday, October 27, 2020 11:00am to 12:00pm

As businesses continue to pivot and update their business models to return stronger and more resilient, accurately identifying and analyzing your business’ target market and your competition, both during and post-COVID, should be part of the process.  During this webinar, we will outline the basics of conducting market research, the key areas to research and how to use the data to guide your planning process as you align your business goals and objectives for 2021.
Instructors: Lani Lott and David Walker

For the last two decades Ms. Lani Lott has been assisting business owners with their marketing strategy to creating sales and driving profit.

Mr Walker has 35 years of entrepreneurial and business management experience, including several years in the tech industry.

(530) 222-8323
Webinar Redding


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.