Power Up Your Sales Through Influence & Impact-Addressing the 4 Elements of the Sales Cycle

Power Up Your Sales Through Influence & Impact-Addressing the 4 Elements of the Sales Cycle

Thursday, February 6, 2020 2:00pm to 5:00pm



Before any sales transaction closes, there must be a connection. The sales process starts often before marketing and branding begins. From the first “Hello” to “Please check the box or sign the dotted line”, 4 sales elements should be cultivated.  This course introduces you to:

  • Demonstrating Influence and Impact – from presales to closing
  • Promoting Value with Your Sales Pitch/Tagline 
  • Building Trust & Rapport
  • Being Customer Ambassadors

This course delivers an introduction to each element of the sales cycle. We explore why first impressions matter and how to ensure you make a good one. How what we say impacts the minds of the prospect; especially keying into what they value and not what we think they value. We will delve into the two essential elements of communication between the salesperson and prospect. Why listening is crucial and paying attention to body language just as vital. We will then explore how we can create loyal, repeat customers - the lifeblood of your business. Finally, how to go beyond closing the sale to plant the seeds for future repeated sales and referrals. This is an interactive course. 

Janet Janssen is a sales consultant, trainer and public speaker for over twenty years. Her experience in media sales with Cable television at Comcast, radio with KBAY/Mix 106.5, technical sales with ECR and executive recruiting. She has non-profit experience as executive director with Volunteers of America and the SPCA. 
Her master NLP coaching training (neurolinguistics, the study of modeling successful outcomes) qualifies her to help entrepreneurs, small business owners and non-profit staff in how to succeed in sales.


(831) 477-3244
Cabrillo College
6500 Soquel Drive Room 1604


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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.