Nov Webinar| SBA Resources and Strategies on How to Pivot Your Business

Nov Webinar| SBA Resources and Strategies on How to Pivot Your Business

Thursday, November 5, 2020 1:00pm to 2:00pm
No Fee

Please join us for a joint webinar featuring representatives from the SBA and Capital Region Small Business Development Center

About this Event

The U.S. Small Business Administration (SBA) will discuss SBA programs and services to assist your business in recovering from the COVID-19 crisis. The presentation will cover COVID-19 relief programs, SBA loan programs, federal contracting programs, small business classes, and one-on-one business counseling available at no cost. Learn about available resources and how to access them.

We’re going to present a systematic way you can pivot your business. The key is talking with customers.

By changing your value proposition with customer cooperation, you can pivot and take advantage of the new opportunities this year has for all of us. Just by listening to customers, you can find out what they really care about and make it easy and delightful for them to interact with your business.

We’re going to show you how every customer you’ll ever meet ticks. We’re also going to show you how to find groups of prospective customers online so you can find evidence of their problems right away. Then, we’ll use what we discover to rework our Value Proposition.


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
English French German Italian Portuguese Russian Spanish

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.