Move Your Retail and Service Businesses Online - Part 1 (4-Part Series)

Move Your Retail and Service Businesses Online - Part 1 (4-Part Series)

Tuesday, May 4, 2021 9:00am to 10:00am
No Fee

In this webinar series, we will discuss everything you need to know:

  • To reach your target audience
  • Get more leads
  • Start generating revenue

05/04/21 - Part 1:

  • How to Understand the State of Your Offline Business
  • How to Audit Your Business
  • Stages of Online Lifecycle
  • The Initial Steps to Create Your Ecommerce Store
  • Steps of Designing Your Store
  • Essential Pages to Create
  • Content You Need to Add to Essential Pages to Create
  • Specialized Approaches for Service and Product-Based Stores
  • How to List Your Products
  • Pro Tips

05/11/21 - Part 2:

  • How to Define Your Audience Persona
  • How to Build an Online Audience
  • How to Conduct Competitor Analysis
  • What is Online Marketing?
  • Industry-Specific Online Marketing Channels
  • How to Leverage Online Marketing to Promote Your Store
  • Pro Tips and Examples

05/18/21 - Part 3:

  • Methods to Build Your Brand Online (Continued)
  • Analyzing Website’s Conversion Rate
  • How to Conduct A/B Testing
  • Optimizing Your Conversion Rates
  • Myths of Online Marketing
  • Pro Tips and Examples

05/25/21 - Part 4:

  • Understanding Google Analytics & Google Search Console
  • How to Calculate ROI for Your Business
  • Strategies & Tools to Stay Ahead of Your Competitors
  • Common Mistakes of Online Marketing and How to Avoid Them
  • Future of Online Marketing
  • Pro Tips and Examples

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.

The information provided in this webinar and any supplementary materials provided are intended for educational and informational purposes only and does not constitute professional financial or legal advice. By registering for this webinar, you accept and agree to the full disclaimer available at and that under no circumstances shall the named parties be held liable for any claims, losses, or damages arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.