How to Grow Sales in International Markets by Developing an Effective Digital Strategy (Thriving Together)

How to Grow Sales in International Markets by Developing an Effective Digital Strategy (Thriving Together)

Wednesday, July 15, 2020 12:30pm to 2:30pm

In the Thriving Together series we explore how your business can thrive despite the constantly changing conditions caused by the pandemic.

A special Thriving Together webinar to Help Redwood Coast Companies Thrive (all U.S. companies welcome). 

Globally, Sales are Going Online

Last year, e-commerce was responsible for half of the growth in the entire global retail market. The Covid-19 pandemic has only sped up that trend. Businesses that want to begin or grow their export now must have a digital strategy. This webinar is the first of many workshops to come that will help Redwood Coast busiensses start or grow their international sales. 

You will take away from this webinar:

  • Knowledge of the latest trends in international business
  • Basic understanding of how cross-border e-commerce works
  • Basic outline of a digital strategy for international sales
  • Map of the federal and state government programs and services available to small business exporters

Why Export?



  • Business and Export Resources for Rural Small Businesses - Small Business Development Center Center Director(s)
  • Trade Outlook, Pre and post COVID-19; Current Global Trends and Export Marketing Strategies - Jeff Williamson, Director California State Trade Expansion (STEP)
  • US Commercial Service Export Assistance Programs During Covid-19 - Elizabeth Krauth, Director, U.S. Commercial Service, North Bay/San Rafael
  • Digital Strategy for International Sales E-commerce Markets Overview The 5 Steps to a Digital Strategy Online Resources for Your Digital Strategy - James Bledsoe, Director, U.S. Commercial Service eCommerce Innovation Lab
  • Cross Border E-Commerce - How does it Work, Where is the Growth? and What are the Options? - Jeff Williamson, Director California State Trade Expansion (STEP)
  • Export Resources and Support for California small businesses

With appreciation to our friends at the U.S. Department of Commerce – International Trade Administration for providing this valuable learning experience.

Madison McLaughlin


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.