How to Get Free PR: Best Strategies for Small Business Owners

How to Get Free PR: Best Strategies for Small Business Owners

Friday, December 11, 2020 3:00pm to 5:00pm
No Cost

As a small business owner, you may not think you’re in the business of public relations – but you are! 

Public relations is crucial to the success of every business, big and small. Small budget-conscious businesses do not have the luxury of hiring their own PR firm and have to take on  a more DIY approach. 

Fortunately, thanks to the expanding and evolving media and Internet, there are now many avenues for businesses managing and building their PR efforts. It is actually a lot easier than you may think!  In fact, if you already utilize social media for your business or you represent your company in community organizations and events, you are already doing your own public relations.  In this new webinar from the Solano SBDC, we will look at free PR opportunities available to small businesses and how you can best utilize them.

Key takeaways from this webinar include: 

  • Why PR is important for your business
  • How to write a press release – and where to send it
  • The importance of seeing yourself as an ‘expert’ in your field
  • Creating your own ‘Press Kit’
  • Become a storyteller
  • Utilizing Web and Social Media Marketing
  • Getting involved and building relationships in your community

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.


Solano SBDC


As concerns continue about coronavirus (COVID-19), we’re here to help you navigate available resources, answer your business questions and be a trusted partner for your business
English French German Italian Portuguese Russian Spanish

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.