How To Get Customers Series: Customer Profile Development (#1)*

How To Get Customers Series: Customer Profile Development (#1)*

Tuesday, February 25, 2020 10:15am to 12:45pm
No Fee

Workshop 1 of 6 in the new "How to Get Customers" workshop series.  

Customer Profile Development: Know and get proof of who your customer is

If customers are the ones who will make your business thrive, it makes sense to find out how to develop an engaged customer base.  Having a location is great, because it’s where customers can go. Having a product is great, because that’s what customers will buy.

But where are the customers in the first place, and how do you start from scratch?

In order to build a customer base, we need to understand why they want to buy from us.  And in order to understand that, we need to take a deep dive into our customers’ minds.  This workshop will show you how to:
Identify what problems your customer has;
Identify how they make an emotional buying decision;
Identify what they currently do to solve their own problems;
Interview customers without giving away your product idea.

You’ll walk away from this workshop with a detailed understanding of how your customers’ minds work.  You’ll also get a workflow that will guide you step-by-step. Finally, you’ll get hands-on practice with customer interviews and  you’ll know how to go about building a list of people you can start talking to right away.

This workshop is for anyone who is thinking about starting a business and wants to learn about customer development.


How to Get Customers Workshop Series

We’ve created a 6-part workshop series that will show you how to develop a customer base before launch.

 In this course, you’ll learn how to:

Know and get proof of who your customer is.
See where you fit in your customer’s world.
Create the right product or service offering for your customer.
Make your product or service message engaging for your customer.
Go to where your customer is.
Create ads, write content, and structure websites that resonate with your customer.

You’ll walk away from this course with a framework you can practice over and over as you create new ideas and innovations. You’ll learn the expertise you need to build and develop customers at the same time. Plus, we’ll give you access to goodies like the slide decks and printable, downloadable worksheets.

You don’t have to have a formed business idea to take this workshop - as you progress through it, your customer will tell you what they want!  Also, while it’s recommended that you attend all six workshop in the series, it’s not required.

Capsity Coworking
2572 21st Street


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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.