Data Driven Marketing Workshop (Hayward)

Data Driven Marketing Workshop (Hayward)

Tuesday, January 16, 2018 6:30pm to 8:30pm
Free to Attend
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The Data Driven Marketing workshop is designed to help you promote and grow a brand or business with proven creative and innovative marketing strategies and minimal investment. Learn the 15 essential marketing metrics such as Brand Awareness, Test Drive, Customer Lifetime Value, Click Rate, etc. that lead to better decisions, drive revenues and create new markets. 


  • Acquire an understanding of the process of planning and formulating strategy in the global business environment 
  • Use key social marketing concepts to evaluate situations and make business decisions 
  • Think strategically to deliver sustainable competitive advantage through social marketing 
  • Explains how to use data-driven marketing to deliver return on marketing investment (ROI) in any organization 
  • In-depth discussion of the fifteen key metrics every marketer needs to know 
  • Practical examples of how to apply the principles in small and large organizations 

David Mitroff, Ph.D. is a sought after speaker on a wide range of topics and through his consulting, lectures, trainings and keynotes has educated more than 15,000 business owners. David works with a diverse group of clients in the Bay Area and beyond such as restaurants, retail specialty stores, franchises, professional services firms, start-ups and individual entrepreneurs. 

Lee Lambert
Hayward City Hall
777 B Street Room 2A
Hayward, CA
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.