CANCELED-Advanced Social Media Marketing to Boost Your Business with Facebook & Instagram

CANCELED-Advanced Social Media Marketing to Boost Your Business with Facebook & Instagram

Tuesday, March 17, 2020 9:00am to 12:00pm

This seminar is designed for students who feel confident using their Facebook business pages and understand some of its pros and cons. Very few of your followers will ever see what you posts because of Facebook’s changed algorithm. Learn key workarounds. Class covers advanced tools to optimize your Facebook presence, including Facebook Business Manager, Facebook Insights, Facebook Creator and how to better integrate with Instagram and your website. Facebook advertising and how to better sell on Facebook and Instagram will be briefly addressed as an overview because it’s such a vast subject that it could stand alone! You’ll leave with strategies to better use Facebook as well as some alternative options.

Karen Kefauver is a Social Media Coach and Freelance Journalist with 10 years’ experience teaching social media marketing including presentations at the Apple Store Los Gatos, Groupon and numerous nonprofits in the Bay Area. She coaches business owners on effective social media marketing strategy and has taught at the Central Coast Small Business Development Center. A freelance journalist for 20 years, Karen’s travel and sports stories have appeared in numerous publications.

CabrilloExtension 4796331
Santa Cruz Police Dept. Community Room
155 Center Street
Santa Cruz


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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.