Branding Essentials: Creating, Placing and Protecting Your Brand

Branding Essentials: Creating, Placing and Protecting Your Brand

Thursday, October 29, 2020 9:00am to 11:00am

This webinar will focus on ideas surrounding the design, marketing and protection of your company’s brand. The presentations, from experts in the field, will include topics such as:

  • How your business plan and marketing strategy should read into your brand design
  • Discovering what will (and what won’t) attract your target customers
  • Deciding where and how to market your brand
  • Style and color direction
  • Use of images (legal and practical)
  • Creating style guides
  • Protecting your brand
  • Monitoring results
  • When to reassess your design and implementation
  • and more.

Scheduled speakers include:

Zack Barton, Founder and President of Barton Interactive – Zack is a designer of award-winning websites and email marketing that drive success for your business.

Megan Spaulding, founder of Megan Spaulding Creative – Megan is a consultant to a vast variety of clients, from a corporate to artsy feel. She creates brands, websites, and graphics that carry companies’ visions.

David Walker, director of the Shasta-Cascade Small Business Development Center – David has a history of launching successful businesses and products. He also has a working knowledge of trademarks, copyrights and other protections for brands.

(530) 222-8323
Webinar Redding


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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.