Lost in Translation: Lessons from Big Wins and Costly Mistakes in International Marketing

Aug 18 10:00 am — 11:00 am

Event Details

Explore the triumphs and failures of international marketing in this engaging workshop.

Learn best practices for adapting products, messaging, and market entry strategies across cultures, while examining costly mistakes made by global brands. Gain practical insights to avoid common pitfalls and build successful international marketing campaigns that resonate worldwide.

Instructors:

Kimberley Vuitel brings 20+ years of supply chain and exporting experience, and is a highly regarded international business coach.

Kevin Mather has worked for almost 30 years in the international business world with an emphasis on exporting.

Both Kimberley and Kevin love helping small and medium sized businesses successfully develop their international business.

The information provided in this webinar and any supplementary materials provided to registrants are intended for educational and informational purposes only and does not constitute professional financial or legal advice. No registrant should act or fail to act on the basis of any material contained in this webinar without obtaining proper financial, legal or other professional advice specific to their situation. The Northern California Small Business Development Center, and its host, the Cal Poly Humboldt Sponsored Programs Foundation, specifically disclaims any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the information presented in this webinar. By registering for this webinar you acknowledge and agree that you have read, understood, accept and agree to the above disclaimer and that under no circumstances shall the Northern California Small Business Development Center or it’s host, the Cal Poly Humboldt Sponsored Programs Foundation, be held liable for any claims, losses, or damages of any kind or nature arising out of or in any way related to the information provided in this webinar and/or the registrant’s use of or reliance on said information.