SAVE THE DATE: October 23

Elevate Your Skills at EMERGE

EMERGE: The first-of-its-kind professional development conference aimed at business advisors, consultants, and SBDC staff to educate, integrate, and collaborate.

Emerge 2024


Norcal SBDC is excited to announce the upcoming EMERGE Conference, an exclusive, no-cost professional development event, designed exclusively for SBDC business advisors and staff.

This event is tailored specifically for you, with the aim to enhance your skills, expand your network, and elevate your professional presence. Along with insightful sessions and networking opportunities, we are thrilled to offer a special feature at this year’s conference:


Elevate your professional profile with a complimentary, high-quality headshot session, valued at $300.

TIMES & DateS:

October 23, 2024


DoubleTree by Hilton Hotel Sacramento


Conference Details


By The Numbers

Your role as an SBDC advisor has significantly impacted our region’s economy. EMERGE is not only a celebration of this impact but also a means to further hone your skills. In the last two years, the impact we’ve collectively made is substantial:

  • 5,649 jobs created
  • Launch of 1,181 new businesses
  • Facilitation of over $1.05 billion in capital investment

These achievements highlight the profound effect of your work on small business growth and resilience.

EMERGE is about Learning, Networking, and Growth

EMERGE offers interactive classes on diverse topics essential for business growth, including:

  • Diversity & Success: Empowering minority businesses and advanced business tools.
  • Lending Mastery: Pitching strategies and building lender relationships.
  • Tech & AI Innovation: Leveraging technology and AI for business advantage.
  • Professional Development: Effective coaching and impactful economic advising.
  • Cybersecurity & Compliance: Safeguarding businesses and understanding legalities.
  • Digital Marketing & E-Commerce: Advanced tactics for online business growth.

6:00 — 8:00 PM
Welcome Reception

Kick off the conference with our Welcome Reception. An evening of warm greetings, light refreshments, and a chance to network with SBDC colleagues in a relaxed, social setting.

7:30 — 9:00 AM
Registration, Breakfast & Networking

Start your day by registering, enjoying a complimentary continental breakfast, and networking with peers.

9:00 — 10:10 AM
Opening Remarks

Join us for the opening remarks and a State of the Region update from Kristin Johnson, our region’s Executive Director.

10:30 — 11:40 AM
Breakout Session 1

Dive into the first series of breakout sessions featuring expert-led discussions and interactive workshops on various topics relevant to business advisors and consultants.

12:00 — 1:10 PM
Breakout Session 2

Continue your learning experience with our second set of breakout sessions, allowing you to explore new ideas, strategies, and practical tips in small group settings.

1:10 — 2:30 PM

During the lunch break, gain valuable insights from an economist who will provide an in-depth analysis of current economic trends and future forecasts.

2:50 — 4:00 PM
Breakout Session 3

Engage in the third round of breakout sessions, designed to deepen your knowledge and skills with more focused and specialized topics tailored for SBDC advisors.

4:20 — 5:30 PM
Breakout Session 4


5:30 — 7:30 PM
Networking Reception

Wind down the day with a networking reception. Connect, share insights, and build lasting relationships with colleagues.


Make New Connections

Connect with fellow advisors and industry experts in a relaxed setting—a perfect opportunity to build relationships and share insights.


Emerge is tailored to equip you with advanced tools and strategies. Join us at EMERGE for a day of enriching learning and networking.

See you there!

An exclusive, no-cost event for SBDC advisors and staff.

DoubleTree by Hilton Hotel Sacramento

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