The Northern California SBDC Lead Center, located on Humboldt State University’s campus in Arcata, oversees the compliance and operations of the 12 Northern California SBDC network offices.
Lead Center Staff
In addition to regional operations and programming oversight, Ann Johnson-Stromberg manages public relations efforts for the Northern California region. Ann also oversees statewide PR efforts for the California SBDC program and manages the California SBDC Summer Internship Program which has placed more than 100 Humboldt State University students in Small Business Development Centers since 2009. Ann has a Bachelor's Degree in Journalism from Humboldt State University with an emphasis in News-Editorial.
In between two different stints as a daily news reporter and editor, Ann owned a retail scrapbook business in Eureka, California. She has also owned and operated her own Public Relations consulting business and worked in a variety of capacities in economic development, most notably with the Norcal SBDC Regional Network. For the Norcal SBDC Ann is responsible for training all new SBDC advisors and directors for the 36-county Northern California territory.
Ann has served as a member of the America’s SBDC Conference Committee since 2014 and is a past member of the America’s SBDC marketing committee where she assisted in the roll out of the national branding efforts.
As the Associate Director of Partnerships, Scott works with his team to connect the Norcal SBDC Network with new relationships that will increase consistency with financial institutions, lenders, economic development corporations, and other resource partners that can benefit from the services that we provide to small businesses. in addition to creating business development opportunities. With 12+ years of banking/lending experience, Scott is well versed in all areas of lending across several different funding options outside of traditional bank financing and can easily assess the needs of capital infusion for any business type or scenario. Scott has a clear understanding of the underwriting guidelines for traditional bank lending and knows how to create alternative ways to structure the loan packages to ensure proper debt servicing. Scott has a Bachelors in Finance and a MBA in Business Management and since January of 2017 he has been the CA State SBDC Liaison, advocating for the SBDC network across the State of CA to improve awareness and financial support.
Carrie has been working with the Northern California SBDC Lead Center since February 2009. She started as a temporary student intern to help migrate the regional websites onto the new Drupal platform. Her role has become the go-to tech person regarding websites, emails, and Neoserra. She also handles the quarterly EDMIS uploads, the annual ASBDC National Impact Survey, and heads the region’s Neoserra Workgroup.
Carrie graduated in 2011 from Humboldt State University with a Bachelor’s of Science degree in Zoology. She is currently a Master’s Candidate in the Biology Department at HSU. For her research thesis she is inventorying the bee diversity of the Grouse Mountain area in Humboldt County. She has currently identified 200 species of wild native bees!
Nathan joined the SBDC team in 2017. He recieved his B.A. in Graphic Design from San Jose State University in 2011. Nathan is responsible for the graphic design and print materials for Norcal SBDC and PTAC, and maintains the California SBDC social media.
Kristina has been working with federal, state, and local grants at nonprofit organizations since 2010, and joined the Norcal SBDC team in July 2014. She received her B.A. in Psychology from Smith College, and is currently pursuing an M.S. in Energy, Technology, and Policy at Humboldt State University.