Market your business more cost-effectively by learning about your prospective customer. This session will share key tips on why and how your prospective customer buys; why to select and prioritize your top three target market niches; how your background and experiences are integral to this discovery process; and how to get your prospective customer to trust that you can deliver what you are promising. Come away with a more pragmatic approach to developing a marketing strategy. Presented by the Silicon Valley Small Business Development Center. Fee: $25.00 online; $30.00 at the door (checks only, please).

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