Sales and Marketing of Professional Services-Module 1

Sales and Marketing of Professional Services-Module 1

Tuesday, May 8, 2018 9:00am to 12:00pm

Course Overview:  Sales and Marketing (i.e., Business Development) is absolutely essential for any successful business.  Marketing research is the first important step in the process (evaluating the market conditions, barriers to entry, competitors, etc.).  Sales is the next component of Business Development and normally the hardest activity for most people.  It requires “face to face” interaction with the potential client and the associated fear of rejection.  
This course has three Modules

  • MAY 8, 2017-9 AM-12 PM-Module  1:  Introduction to Sales and Marketing Concepts
  • MAY 14, 2017-9 AM-12 PM-Module 2:  Business Development strategies and tools for obtaining work from: Private Sector firms, Local, State and Federal agencies, Foreign clients with operations both in the US and internationally
  • NEW DATE AND TIME-MAY 15, 2018-2 PM-4 PM-Module 3: Business Development tools and sales strategies to allow a person the greatest chance of success in obtaining work . This session also includes modules on business dining (and manners) and business travel tips.

Victor Johnson (Vic) is a Professional Civil Engineer who has 45 years of experience in the Sales and Marketing of Professional Services.  He has specialized in growing small businesses into large businesses.  He was Senior Vice President (and part owner) of two firms that went public: one went on the NYSE and the other went on the NASDAQ.  Most recently, he has spent the last 15 years providing engineering and sales and marketing services to three national environmental engineering firms.  He has provided those services through his own firm (i.e., Engineering Pathways)
Additionally, Vic has written six books and owns a publishing firm.  This experience has broadened his sales and marketing experience in relationship to other type products and services.

Oscar Dominguez
(925) 602-6806
300 Ellinwood Way, Bodega Room
Pleasant Hill
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Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.