How to Design an Effective Business Website

How to Design an Effective Business Website

Tuesday, November 14, 2017 6:30pm to 8:30pm
Free to Attend
Classes and Workshops Image: 

This seminar introduces the best practices for website optimization for the small business owner. We will explain the vital role a website plays in promoting your business and engaging with your customer, and demonstrates techniques for optimizing the performance of your website and maximizing the attention it receives. We will explain both how to improve an existing website and how to design and build a new one. 

In this seminar, you will learn about: 

  • Website design elements (such as site maps and wire frame diagrams) 
  • Domain registration pitfalls 
  • Website hosting options and user experience guidelines 
  • Search engine optimization (SEO) using Google Analytics & Google Search Console 
  • Website 2.0 functionality that enhances user interaction (e.g. online chat and website blogs) 
  • Social media techniques to further increase user interaction. 

David Bokash, presenter, has more than 20 years management consulting, marketing, business strategy, Supply Chain Management (SCM), Information Technology (IT), engineering and project/product management experience. Over the past few years he has served as a consultant advising startups and established companies on product marketing, internet commerce, website development, business strategy, IT project management and SCM. 

Lee Lambert
Hayward City Hall
777 B Street Conference Room 2A
English French German Italian Portuguese Russian Spanish

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.