The Northern California SBDC Lead Center, located on Humboldt State University’s campus in Arcata, oversees the compliance and operations of the 12 Northern California SBDC network offices.
Lead Center Staff
In addition to regional operations and programming oversight, Ann Johnson-Stromberg manages fundraising and public relations efforts for the Northern California region. Ann also oversees statewide PR efforts for the California SBDC program and the California SBDC Summer Internship Program. Ann has a Bachelor's Degree in Journalism from Humboldt State University with an emphasis in News-Editorial.
In between two different stints as a daily news reporter and editor, Ann owned a retail scrapbook business in Eureka, California. She has also owned and operated her own Public Relations consulting business and worked in a variety of capacities in economic development, most notably with the Norcal SBDC Regional Network. Ann has served as a volunteer for the America’s SBDC Conference Committee since 2014 and is a past member of the America’s SBDC marketing committee where she assisted in the roll out of the national branding efforts.
Kristina has been working with federal, state, and local grants at nonprofit organizations since 2010, and joined the Norcal SBDC team in July 2014. She received her B.A. in Psychology from Smith College, and is currently pursuing an M.S. in Energy, Technology, and Policy at Humboldt State University.
Carrie has been working with the Northern California SBDC Lead Center since February 2009. She started as a temporary student intern to help migrate the regional websites onto the new Drupal platform. Her role has become the go-to tech person regarding websites, emails, and Neoserra. She also handles the quarterly EDMIS uploads, the annual ASBDC National Impact Survey, and heads the region’s Neoserra Workgroup.
Carrie graduated in 2011 from Humboldt State University with a Bachelor’s of Science degree in Zoology. She is currently a Master’s Candidate in the Biology Department at HSU. For her research thesis she is inventorying the bee diversity of the Grouse Mountain area in Humboldt County. She has currently identified 200 species of wild native bees!
Starting with the small gardening business she created in fourth grade, Johanna has held an interest in entrepreneurship from a young age. After graduating from high school she moved from Trinidad to Oakland to attend Mills College where she pursued her interest in business, graduating with a degree in Economics and a minor in Environmental Studies. Upon graduation she continued her education, earning an MBA at Mills College.
With experience in varied industry sectors including jewelry manufacturing, energy efficiency, and insurance to name a few, Johanna enjoys a comprehensive range of skills and insights pertaining to a wide variety of business aspects. Currently she takes delight in working for the Northern California SBDC Lead Center where she is able to combine her knowledge of business and her lifelong interest in entrepreneurism to benefit the community.